# APACEdge

> APACEdge is the independent consulting practice of Francis Lee (Francis Lee Tien Seng), an AI agent designer and APAC operations consultant based in Singapore. It helps packaging, automation and supply chain companies across Asia Pacific deploy practical AI to cut manual work and overhead. Francis spent 30 years at Sealed Air Corporation, from Engineering Assistant to Director, and is PMP-certified.

## Services
- AI agent design and implementation
- AI workflow and process simplification
- Packaging and automation strategy
- Warehouse automation and intralogistics (AGV, ASRS, cold chain)
- Business transformation
- APAC market expansion
- Channel partner development
- Service organisation design

## Key facts
- Based in Singapore, serving clients across Asia Pacific
- Industries: packaging, automation, e-commerce fulfilment, supply chain, logistics
- Languages: English and Chinese (fluent), Malay and Thai (working)
- Engagement models: AI agent projects, advisory retainers, project-based consulting, workshop facilitation, peer advisory network
- Enquiries answered within 48 hours

## Pages
- [Home](https://apacedge.asia/): services, results, success stories, testimonials, career, credentials, FAQ, contact
- [Hackathon story](https://apacedge.asia/hackathon-story): 2nd runner-up, Singapore-Sarawak Friendship AI Business Design Hackathon 2026

## More
- [Full reference](https://apacedge.asia/llms-full.txt): credentials, services, engagement models
- [ai.txt](https://apacedge.asia/ai.txt): AI usage and attribution policy

## Tools built
- AI Interview Agent, a voice-enabled AI interviewer for job seekers: https://interview.apacedge.asia

## Group training
- Job Search Workshop Series (CV creation, job search agent, interview coach) and Build Your Website with Claude Code, for beginners with no AI background; arrange via WhatsApp: https://wa.me/6591124843

## Engagement facts
- Pricing is quoted in SGD, from a few hundred to several thousand dollars depending on complexity; complex work can run as a retainer
- Most projects take under a month; week 1 identifies pain points and data readiness is the most common first issue
- Delivered remotely or on site, in English and Chinese
- Typical buyers: business owners and leadership teams at SMEs and MNCs across Asia

## Contact
- Email: support@apacedge.asia
- Contact form and WhatsApp on https://apacedge.asia/#contact
- LinkedIn: https://www.linkedin.com/in/francis-lee-tienseng/

## Success stories
- Automating a three-storey packing operation for a global pharma MNC in Malaysia (USD 1M+): https://apacedge.asia/pharma-story
- Zero to a live website in 21 hours, 2nd runner-up at the Singapore-Sarawak AI Business Design Hackathon 2026: https://apacedge.asia/hackathon-story
- Taking Vietnam from USD 20K to USD 1M in 9 months as Chief Representative: https://apacedge.asia/vietnam-story
- Holding the line on a 40% discount demand to close a USD 2M luxury goods deal in China: https://apacedge.asia/china-story

## About
- Retrenched at 58: what 20 months taught me about portfolio careers, featured in CNA: https://apacedge.asia/my-story

## Service pages
- All services: https://apacedge.asia/services/
- https://apacedge.asia/services/ai-agent-design
- https://apacedge.asia/services/ai-workflow-simplification
- https://apacedge.asia/services/packaging-automation-strategy
- https://apacedge.asia/services/warehouse-automation-intralogistics
- https://apacedge.asia/services/business-transformation
- https://apacedge.asia/services/apac-market-expansion
- https://apacedge.asia/services/channel-partner-development
- https://apacedge.asia/services/service-organisation-design
- https://apacedge.asia/services/workshop-facilitation-ai-training