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Automating a Three-Storey Packing Operation for a Global Pharma MNC

How It Started

It began with a cold email. No warm introduction, no existing relationship, just me writing to a pharma MNC in Malaysia whose other plant was already running our solution and loving it. That site had freed up packers, cut out redundant steps, and reclaimed floor space they didn't know they had. I figured the Malaysia site deserved the same.

A few days later, the supervisor replied. He wanted me to come in.

When It Almost Fell Apart

The first visit went well. I showed them what was possible, and they asked me to step back while they discussed internally. Then silence. A few weeks later, I called. The supervisor was polite but lukewarm, no real interest. I nearly moved on.

Two weeks after that, he called me back. The Operations Director wanted to meet. I went back in, re-presented everything, and this time the brief changed: design a solution that would connect three floors of packing operations into a single, end-to-end process. That was a much bigger ask.

The original automation lead on our side had already resigned. I was effectively running this alone, working with an integration partner I'd only just met a few weeks earlier. We got on Zoom and started designing.

Five Revisions and a Competitor I Didn't Know About

The budget was never comfortable. Every revision meant going back to the drawing board, not to add features, but to find ways to deliver the same outcome for less. We went through at least five rounds.

Midway through the process, I found out a competitor had been brought in to work on something similar. I hadn't been told. That changed the stakes.

When I finally presented the full proposal to the Director, she cut 30% off my price on the spot. No negotiation preamble, just a number, and a look that said take it or leave it. I went back to my integrator. We went line by line through the cost structure. It took time, but we got there: a price that worked for both of us and still made sense for the customer.

The PO came in on Christmas Eve. A cold email to a signed order worth over a million US dollars, in one of the shortest timelines I've seen for a project of this complexity. The solution cut packer numbers significantly, stripped out redundant handling, and freed up floor space the site is already putting to use.
How did a cold email turn into an order worth over USD 1 million?

Francis emailed a pharma MNC in Malaysia whose other plant was already running the solution. The supervisor replied and invited him in. After a first visit and a quiet few weeks, the Operations Director asked to meet. The brief grew to connect three floors of packing into one process, and the PO arrived on Christmas Eve.

What was automated at the pharma plant?

An automated right-size carton system, integrated across three floors into a single end-to-end packing process. It cut packer numbers significantly, stripped out redundant handling and freed up floor space the site is already using.

How was the price negotiated?

The budget was never comfortable. The proposal went through at least five revisions, and the Director cut 30% off the price when it was presented. Francis and the integration partner then went through the cost structure line by line to reach a price that worked for both sides and the customer.

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