Packaging Equipment · Automation · APAC Operations
30 years building and scaling operations across Asia. Now bringing that expertise directly to companies that need it.
I spent 31 years at Sealed Air Corporation, working my way from Engineering Assistant to Director — running packaging equipment and automation strategies across Asia, the Middle East, Africa, and Turkey. I've led commercial teams, built service organisations from scratch, managed P&L, and delivered automation projects for clients like Louis Vuitton, DKSH, Shopee, and Momo.
After leaving Sealed Air in early 2025 following a company restructuring, I'm now consulting independently — bringing the same depth of experience to companies who want results without the overhead of a full-time hire.
I'm direct, commercially minded, and I understand both the engineering and the business side of packaging and automation. I work best with companies entering APAC markets, scaling their service operations, or transforming legacy processes into competitive advantages.
Focused engagements built around the problems I've spent three decades solving at scale across Asia.
System selection, vendor evaluation, integration partner onboarding, and go-to-market strategy for automated packaging solutions — from Autobox to Autobag and beyond.
Converting service organisations from cost centres into revenue-generating units. P&L restructuring, profitability improvement, and operational efficiency programmes.
Market entry strategy, local partner identification, and commercial team setup for companies entering or scaling across Southeast Asia, China, Japan, India, and beyond.
Building performance frameworks for distributors and integration partners — joint GTM strategies, capability development, and speed-to-market acceleration.
Building and scaling technical service teams across multiple countries — remote management models, skills frameworks, inventory optimisation, and EH&S compliance.
PMP-certified project delivery with a practical eye on AI-powered workflow automation — reducing admin overhead and freeing teams to focus on higher-value work.
Numbers from real engagements. Not projections.
Built from the ground up — from Service Engineer to Director across Asia, Middle East, and Africa.
Led regional automation expansion across Asia. Onboarded integration partners, introduced Autobox™ to LVMH, Momo, and DKSH. Rolled out ServiceMax across service teams. Delivered sustainability compliance for commercial operations.
Managed UPS and Sealed Air partnership across APAC. Led Technical Packaging Specialist team, transformed them into a hybrid service-and-sales unit contributing 15% annual revenue growth.
Built and remotely managed service engineering teams across three regions. Resolved critical EH&S compliance barriers, unlocking $50%+ annual revenue growth in Middle East and Turkey.
Managed engineers across three sub-regions. Cross-trained Protective and Food Packaging service teams, increasing productivity by 15%+ and improving regional coverage.
Partnered with sales teams on strategic accounts. Expanded Vietnam business from zero to $1M in 9 months. Integrated business development into the service team, boosting sales 20% across SE Asia.
Built a deep technical foundation in packaging equipment across multiple product lines — from hands-on service engineering to lab management and technology commercialisation across Asia.
Academic, professional, and industry certifications built over a 35-year career.
If you're looking for senior APAC expertise in packaging, automation, or operational transformation — I'm available now.
Advisory retainers · Project-based consulting · Interim leadership · Workshop facilitation · Team coaching and capability development
Send Me a Message