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Service Organisation Design

What it is

Building and scaling technical service teams across multiple countries: remote management models, skills frameworks, inventory optimisation, and EH&S compliance.

Who it is for

Companies running technical service teams across several countries, where cost, skills and compliance have to be managed from a distance.

Proof from the field

  • 20% expense reduction through a remotely managed service engineer network scaled across APAC, Middle East and Africa.
  • 50%+ annual revenue increase in the Middle East and Turkey after resolving long-standing EH&S compliance issues that were blocking sales.
  • 50% revenue growth from turning a service organisation from a cost centre into a revenue-generating unit.

Who you work with

Francis Lee spent 30 years at Sealed Air Corporation, rising from Engineering Assistant to Director, and is PMP-certified. APACEdge is his independent consulting practice, based in Singapore and serving clients across Asia Pacific.

In practice

The work has covered countries across Asia, with service teams ranging from 1 to 20 people in each country.

  • Bad debt down by more than 30%: service engineers visited customers about once a month, built rapport and worked with them on payment. Because the engineers engaged people at every level, including finance teams, payments were expedited.
  • Efficiency up by more than 20%: engineers were trained to use digital tools, and Francis made sure they adopted and stuck with them. Service reports that used to be written on paper now go straight into the ERP system, which removes steps in invoicing for services and spare parts.

How an engagement works

  • First contact: Francis speaks with you, learns what you need and what is not working today, and suggests several options for you to review.
  • Week 1: identifying the pain points. A common issue clients arrive with is data readiness, so this is checked early.
  • What you get: it depends on the need, from straightforward verbal advice to a simplified workflow supported by an AI agent built on Claude.
  • Timeline and price: typically within a month, depending on complexity. Pricing scales with the complexity of the project, from a few hundred to several thousand Singapore dollars (SGD). Complex projects use a retainer so the solution sticks.
  • Who it is usually for: business owners, who decide whether to invest in AI.
  • Delivery: remote or on-site, in English or Chinese, and Francis will travel to any country if needed. Based in Singapore, taking projects globally.

How to engage

Engagement models: AI agent projects, advisory retainers, project-based consulting, workshop facilitation and a peer advisory network. Enquiries are answered within 48 hours.

What does service organisation design cover?

Building and scaling technical service teams across multiple countries, including remote management models, skills frameworks, inventory optimisation and EH&S compliance.

What results has it delivered?

A 20% expense reduction from a remotely managed service engineer network across APAC, Middle East and Africa, and a 50%+ annual revenue increase in the Middle East and Turkey after resolving EH&S compliance issues.

How do I get started?

Use the contact form or WhatsApp button on the APACEdge homepage and describe your service team. Enquiries are answered within 48 hours.

How long does a typical engagement take?

Typically within a month, depending on the complexity of the project and the needs of the client.

How much does it cost?

Pricing depends on the complexity of the project, from a few hundred to several thousand Singapore dollars (SGD). Complex projects use a retainer so the solution sticks.

Which countries and team sizes has Francis worked with?

Countries across Asia, with service teams ranging from 1 to 20 people in each country.

How did service engineers help reduce bad debt?

Engineers visited customers about once a month, built rapport and worked with them on payment, including with finance teams, which expedited payment. Bad debt dropped by more than 30%.

How did digital tools improve service efficiency?

Engineers were trained to use digital tools instead of pen and paper. Service reports go directly to the ERP system, which removes steps in invoicing for services and spare parts and raised efficiency by more than 20%.

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